style-led. strategy-backed.

As a retail operator with 15+ years of experience driving strategy, planning, and growth for top consumer brands, I help teams navigate the messy middle of merchandising, forecasting, and scaling - without losing their edge. From retail strategy and financial planning to AI integration, I bring clear thinking and hands-on support to brands ready to move faster and smarter.

•

U BEAUTY

•

J. Crew

•

VIOLET GREY

•

minnow

•

Heaven Mayhem

•

Salt & Stone

•

Saks Fifth Avenue

• U BEAUTY • J. Crew • VIOLET GREY • minnow • Heaven Mayhem • Salt & Stone • Saks Fifth Avenue

to namedrop a few friends…

AI + Strategy

Helping modern brands integrate AI thoughtfully across planning, merchandising, and operations. Whether you're just exploring automation or looking to co-build tools, I help identify use cases, vet solutions, and develop roadmaps that complement human creativity - not replace it.

  • AI opportunity assessment

  • Use case development

  • Tool/vendor evaluation

  • Co-creation & feedback loops

  • Change management

  • Innovation workshops

Brand + Merchandising

End-to-end retail guidance that bridges business goals with creative vision. From assortment architecture and SKU planning to global expansion and pricing strategies, I help brands grow with intention - ensuring the product, positioning, and customer experience are aligned for scale.

  • Assortment & SKU strategy

  • Seasonal line planning

  • Market & competitive analysis

  • International expansion

  • Growth & channel strategy

  • Brand positioning

Planning + Forecasting

Data-backed insights to drive smart decisions - from sales forecasts to P&L ownership. I build clear, actionable plans to optimize inventory, improve margins, and align production with real demand.

  • Sales forecasting

  • Production planning

  • Inventory optimization

  • Promotional modeling

  • P&L accountability

  • Margin & cash flow analysis

Lindsey Peterson is a fractional beauty & fashion consultant helping brands scale, optimize revenue, and stay ahead in an ever-evolving market. With over a decade of experience at industry leaders like Violet Grey, Saks Fifth Avenue, and Verishop, she’s built a career at the intersection of innovation and commerce.

Lindsey is passionate about blending cutting-edge ideas with brand storytelling - ensuring technology & data enhance, not replace, the artistry and authenticity that make brands truly stand out.

they had good things to say…

LET’S CHAT

Let’s connect - whether you're building something exciting or just want to say hi, I’d love to hear from you.